Edith’s Formal Wear
www.ediths.com
Project Scope
Under new ownership and after a move to a new location, this iconic downtown Fond du Lac business was ready for a refresh of their website. We highlighted their product categories and simplified the process for customers to book their appointments online. I also provided some content photography to add a personal touch in several places on the website.
The goal was to make the experience feel as welcoming and polished online as it is in person, whether visitors are shopping for weddings, prom, or other special occasions. The new site also brings focus to Edith’s history in the Fond du Lac community while supporting their next chapter.
Industry
Bridal & Formal Wear Shops