Websites that combine style and strategy
Velvet Reverie Design Co. is a custom small business website design service based in Fond du Lac, WI.
As a small business owner or solopreneur, your online presence is one of the most important ways for you to connect with your audience and grow your business. You deserve a website that not only looks beautiful, but also helps people find you, trust you, and feel confident choosing your product or service in a competitive market.
My boutique web design services are offered with small to mid-sized businesses in mind, complete with responsive layouts, SEO-friendly content, and a welcoming user experience. Whether you’re launching your very first site or refreshing an old one, I create websites that elevate your professionalism and help you grow your business with confidence.
And the icing on the cake? Once completed, you will have full ownership and control of your new website, so you can make updates as you please!
Crafting websites for entrepreneurs who want to connect & grow
Key Features
Design that converts
Visitors are more likely to leave a website that feels outdated, cluttered, or disorganized. A clean, modern aesthetic that reflects your unique brand, combined with intuitive navigation, creates a strong first impression and helps convert visitors into qualified leads.
Responsive, mobile-friendly layouts
Approximately 65% of viewers are browsing the web on a mobile device. It’s an absolute must that priority is given to cross-device design and functionality, with an emphasis on calls-to-action, simple navigation, and fast page load time.
Strategic, SEO-rich copy
Without the right strategy, a pretty website is just that- nice to look at. To ensure you will be discovered in searches, your text copy needs to include the right keywords. With a background in marketing, I understand consumer behavior.
Full ownership of your website
Unlike many web development services, your site is never tied to a designer’s account or dependent on someone else for basic updates. You receive full ownership, full access, and complete freedom to make updates using a drag-and-drop platform, with no coding skills required.
Add-on options available
I offer even more to help your business succeed! We can incorporate custom landing or link pages, QR codes, and even professional headshots, branding, or content photography through my other business.
Meet Your Designer
With years of experience as a creative entrepreneur, I know exactly how it goes…
Website Design Process
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You will first complete an intake form so I can gather some details. Then, we’ll schedule a call to go over what you do, your business goals, your ideal client/customer profile, and your vision for your new website. With payment of your 25% deposit and a signed agreement, we’re ready to get started!
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Here we will plan out your desired website structure, key features, important keywords, brand colors/fonts, and imagery requirements. This is also when you’ll begin providing me with assets such as photos, logo files, and information you want to include.
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I’ll begin creating a theme concept and initial homepage layout, implementing your desired colors, fonts, first-draft copy, and placeholder images. You will be able to make requests and approve the theme and visual direction before going further. Another 25% installment will be due to move forward.
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Using the approved theme, I’ll complete the remaining pages and integrate all key elements, including the navigation menu, text copy, SEO, links, buttons, images, and the contact form. I’ll structure headings and paragraphs to ensure proper search engine indexing. A responsive mobile layout will be developed alongside the desktop site.
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After I test the design and functionality on various devices and browsers, I will send you a private site preview link. This is your opportunity to review everything and send over your final requests for revisions.
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Almost there! Once all the tweaks are made and you approve the final design, I will invoice you for the final 50% payment.
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After final payment, I will officially transfer ownership of your new website to your Squarespace account and walk you through connecting your domain. Once you publish your site, it’s live!
